cinalia

Money

How festivals actually price themselves

The ticket is rarely the biggest number. Beds, booking windows and the difference between a curated festival and an open-access one decide what a week costs.

6 minute read

Two economies

Curated festivals select their programme and sell tickets for it: the Edinburgh International Festival, Salzburg, Avignon. Open-access festivals let anyone perform and let the market sort it out: the Fringe is the extreme case, with more than three thousand shows and prices from nothing to twenty pounds.

The bed is the real cost

In Edinburgh in August, in Basel during Art Basel and in Venice during the opening weeks, accommodation multiplies by three or more. The correct move is to book the bed first, months ahead, and worry about tickets afterwards. In Basel, staying forty minutes away across the border saves more than any ticket strategy.

Booking windows vary wildly

Glastonbury requires registration with a photograph weeks before tickets go on sale, then sells out in under an hour. Salzburg opens in January and the good nights are gone by March. The Proms need no booking at all if you are willing to stand. The Festival Planner lists the lead time for each one.

The free tier is enormous

Eleven festivals in this guide are free in a meaningful sense: Fête de la Musique, Nuit Blanche, La Mercè, Notting Hill Carnival, Gallery Weekend Berlin and the entire street programme of Milan design week among them.

The second weekend rule

Where a festival runs two identical weekends, the second is cheaper on accommodation and quieter on site, with the same line-up. Coachella is the clearest example.

Questions

Are festival passes better than day tickets?

Only if you will attend at least three days. For two days, day tickets nearly always win.

What is the cheapest great festival?

Fête de la Musique, which is free everywhere in France, and La Mercè in Barcelona, which is a four-day free city festival.